The primary representation of the Peter Harrison Foundation's identity, the master logo combines distinctive elements that embody the brand's personality. It is the preferred version for most use cases and should be used consistently to maintain a cohesive brand presence.
There are three variants of the master logo - a full-colour version set in dark and electric blue, a dark blue version and a monochromatic version available in white.
Guidance on which logo to use can be found in the Using our logos section.
In addition to our master logo, we have also created an acknowledgement logo, which contains the 'Supported by the' wording included.
There are three variants of the master logo - a full-colour version set in dark and electric blue, a dark blue version and a monochromatic version available in white.
Guidance on which logo to use can be found in the Using our logos section.
In addition to the master logo and icon, the Peter Harrison Foundation brand also contains specific logos for both the Active Lives and Positive Futures programmes. Each logo is based on the master logo for brand recognition and consistency, with a subtle change to either stem of the 'H' icon.
Active Lives
The Active Lives variant sees an introduction of a three-stripe pattern, replacing the left stem (vertical upright) of the 'H' icon. This is a visual representation of an active lifestyle and sport, referencing the markings seen on sports courts or racetracks.
Positive Futures
The Positive Futures variant sees an introduction of a concentric circle pattern, replacing the bottom right stem (vertical upright) of the 'H' icon. This is a visual representation of human growth and energy, referencing the rings of trees, fingerprints and emanating water ripples.
There are several options for where the logo is being used, the variations available, file format and colour, which are detailed below. Please refer to this section to ensure that the correct logo is used and is replicated as consistently as possible.
Logo variations
Master logo - The master logo should be used when referring to the Foundation in general terms or as part of a co-branding initiative.
Acknowledgement logo - The acknowledgement logo should be used to announce a grant and acknowledge our support. In addition, we hope you'll proudly feature it on related information, marketing and publicity materials.
Programme logo - Programme logos can be used secondarily to the master logo should your grant be issued as part of either the Active Lives or Positive Futures programmes.
Digital use
File format - For digital use (such as websites or social media), the SVG file format should be used. Should your software not support SVGs, PNGs can be used as an alternative.
Colour - The full-colour version should be used wherever possible on white or light grey backgrounds. The white version should be used on dark blue or electric blue backgrounds. These variations will be set up in RGB colour mode.
Professionally printed material
File format - For professionally printed items (such as reports or marketing materials), the EPS file format should be used. Should your software not support EPS formats, PNGs can be used as an alternative.
Colour - The full-colour version should be used wherever possible on white or light grey backgrounds. The white version should be used on dark blue or electric blue backgrounds. These variations will be set up in CMYK colour mode with a Pantone used for Electric Blue to retain colour vibrancy.
Other printed materials
File format - Should other printed items (such as posters or press releases), where printing with Pantones isn't feasible or available, the EPS file format should be used. Should your software not support EPS formats, PNGs can be used as an alternative.
Colour - The dark blue version should be used wherever possible on white or light grey backgrounds. The white version should be used on dark blue or electric blue backgrounds. These variations will be set up in CMYK colour mode.
File Naming
For clarity, we have supplied a guide to file naming below. This details the many variables available and should help when looking for the correct file to use.
The logo is typically aligned to the top left of documents or marketing assets when used with other elements, such as text or imagery. Consideration should be given to the spacing between the logo and the document edge as well as any other elements within the layout. As shown in the letterhead example, the logo itself has been used to calculate the document margins and text alignment. Please also refer to the exclusion zone for guidance on the minimum amount of spacing that should be used.
When used in isolation, the master lock-up can also be centrally aligned. Some examples would be the front of a business card or plaque which contains only the master logo. As shown in the business card example, the logo itself has been used to calculate the logo sizing.
It is crucial to use the logo correctly and consistently across all applications. The logo should not be altered, rotated or redrawn in any way. No text effects, strokes or gradients should be used.
Establishing an exclusion zone around the logo safeguards its visibility and prevents visual clutter. The ‘exclusion zone’ is the defined area which surrounds the logo. To ensure that the logo remains clear and has impact, nothing should appear inside this area.
This area is based on half the height of the logo being used.
Minimum size
Minimum sizing guidelines ensure that the logo maintains its clarity and impact, regardless of where it is placed or how it is scaled.
For readability, the master logo shouldn't be used any smaller than a height of 36px. For smaller requirements, the icon can be used in isolation at a minimum height of 16px. The acknowledgement logo shouldn't be used any smaller than a height of 44px.
The master icon is a condensed version of the logo, providing flexibility in smaller spaces or certain contexts. It retains key brand elements for instant recognition and should be used in specific scenarios where the full logo may be impractical.
There are three variants of the master logo - electric blue, dark blue and white. The electric blue version should be used wherever possible and, as shown in these examples, should be used on white or light grey backgrounds.
The white version is used on dark blue or electric blue backgrounds, with the dark blue version used on light backgrounds only when full-colour printing isn't possible.
Similar to the master logo usage, this section provides guidelines on the appropriate application of the master icon. Consistent and accurate usage ensures that even in limited spaces, the brand remains easily identifiable.
The icon can be used less rigidly - either centrally aligned when used for a social profile image as shown in these examples. Again, the icon itself is used to define the size and positioning of the icon, with the margins based on 50% of the full icon width.
Alternatively, the icon can be right-aligned when used as a more recessive graphical element, as shown in the letterhead example. The icon is set in light grey to create a tonal detail, rather than a standout element.
When creating a co-branded lockup, it's important to make sure that both logos are given equal weight. This will ensure that both organisations are represented fairly and that the integrity of both brands is upheld. To achieve this, it's necessary to carefully consider the placement, size, and overall look of both logos to create a cohesive and balanced design.
To define the correct spacing, we refer to the exclusion zone dimensions, allowing both logos room to breathe. A vertical line set in #0D0854 is added to maintain a visual connection between the organisations.
